About

HE SAID Talent Agency is a fictional but functional company that was formed in 2005. All of the acts on the books are pseudonyms of just one artist. HE SAID's motto is “leave no genre unturned” giving me, as an artist, the flexibility to test new ideas and create work that explores different themes though different mediums.

As a structure, HE SAID is also perfect for creating art that is entertaining. Central to HE SAID's philosophy is the principle that art should be entertaining and Gerry has even campaigned against the numb bum syndrome by giving out guarantees at performances and events. Hand in hand with this is the principle that each piece should be approachable to it's audience; in this way HE SAID is very conscious of how work will be encountered and places each piece carefully so the audience is not intimidated or put off by any elite overtones associated with art.

HE SAID as a vehicle means that it can employ business principles in it's operation. The business aspect opens up systems that are not usually found in art. HE SAID is very interested in learning from interesting cases in businesses and the systems employed. Viral marketing is something that HE SAID is exploring as well as alternative forms of marketing. Particular cases HE SAID has considered include the Co-Operative Limited (for collaborative values), Asda/Walmart (because of their ability to change something and people have to listen) and Starbucks (because of their unprecedented ballsy-ness). It's not that we agree with the ethics of all of these companies but their achievements present interesting cases that can be adapted to the art world.

HE SAID is ever changing it's focus to open up new ideas and does not pre-determine outcomes and results for projects so mistakes can be made.

Ultimately HE SAID functions to support all artists with their practice and aims above all to be an approachable company, open to ideas and new opportunities